2008 Woodie Awards
Big corporations go green
Laura Hathaway
Issue date: 3/4/08 Section: News
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Tim Carey, PepsiCo. director of sustainability and technology, spoke of the company's sustainability vision.
"Let's make tomorrow greater than today," said Carey, which is PepsiCo's main sustainability slogan. "It is not just about making money; we also have a social responsibility. We have to give back to the people, regardless of whether or not they buy our product."
According to Carey, PepsiCo is a public trading company with over $35 billion in revenue and products available in almost 200 countries. It employs more than 185,000 people.
Pepsi created a program called Performance with Purpose to help sustain the environment while continuing profit and growth. The performance side includes maintaining consistent and sustained profitable growth, while the purpose side contains three goals: environmental sustainability in conserving natural resources, human knowledge of issues and talent. The attraction of this program is that it hires and rewards the best and brightest.
"It has been a losing game since the beginning of the Industrial Revolution," said Carey of trying to create products and buildings without harming the environment.
"Our new buildings will be more efficient by using LEED standards. We have four LEED certified buildings right now and we just started doing this a few years back."
The LEED standard is a design strategy that assesses the energy-efficiency of a structure.
PepsiCo has many goals and a target set for reduction of energy, water, resources and more for the year 2015 and has won the Energy Star Partner of the Year Award three times in a row.
"I assure you if competitors see a reward for going green, they will change," said Carey of what we can do to help make more companies decide to join the sustainability movement.
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